BLOG Why you shouldn’tDIY your logo. While your logo isn’t the only part of your brand, it’s an essential part of your brand and your brand’s story; it definitely should be taken seriously. Many people will skip the professionals and try to create their own in...
Design Camp 2019 FINDING INSPIRATION IN THE NORTH WOODS Last weekend, the 818 team traveled up to Brainerd, Minnesota to attend the 39th annual AIGA MN Design Camp, and brought back freshly inspired souls and new creative intelligence. This year the organizers packed...
American Business Women’s Day empowering businesswomen #SMALLBIZSALUTEThe Empire is honored to be featured at the Iowa Secretary of State this month to celebrate American Business Women’s Day. September 22nd highlights the American Business Women’s...
Iowa Beer Picks Right Now the best in the state (from the experts) The 818 team loves good beer, and breweries around our beloved state are pumping out some quality brews you must try. Tabulating the greatness going on in Iowa is getting more difficult with the speed...
Goldman Sachs 10,000 Small Businesses Program WE HAVE A GRADUATE! We have a reason to celebrate around the empire — one of our fearless boss ladies has graduated from a rigorous program here in Iowa. Melissa applied for The Goldman Sachs 10,000 Small...
Combatting Can Color Catastrophes FROM CONCEPT TO SHELF. Many of you are familiar with what Pantone® Swatches are and have likely used their color books for color matching, but did you know that color matching for direct-printed beverage cans works MUCH differently?...
