Creating a clear vision.
The Iowa Taproom is an all-Iowa themed taproom & restaurant in the East Village of Des Moines. Working to execute design that aligned with the intended vision, we delivered a sophisticated yet comfortable brand image. Special solutions like custom beer flight sheets and growler tags were created to promote communication & efficiency for their bar staff. The website design features a section devoted to highlighting Iowa breweries to celebrate the growing industry in the state.
Expanding with focus.
The initial brand development package included a logo family, brand assets, photography, collateral, environmental graphics, interior & exterior signage, menus, growlers, glassware, apparel, website development, event signage, promotions and advertisements. As they expanded to offer event space, we carried the brand into additional marketing materials.