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Gelli’s Fridge needed a visual brand and website to help them support and grow their community.

Gelli’s Community Fridge is a vibrant hub dedicated to fostering food accessibility and community well-being. It honors Giselle (Gelli), who advocated tirelessly for the underserved. Gelli’s mission is to reduce food insecurity, especially among those overcoming addiction, a struggle Gelli shared.

Collaborating closely with Gelli’s family, we created a visual brand and strategy that paid tribute to Gelli as an individual. This included a personalized font mirroring Gelli’s handwriting, along with brand messaging and visuals. The creation of a new website has also contributed to expanding their outreach beyond their local community.


Web Design