Gelli’s Community Fridge is a vibrant hub dedicated to fostering food accessibility and community well-being. It honors Giselle (Gelli), who advocated tirelessly for the underserved. Gelli’s mission is to reduce food insecurity, especially among those overcoming addiction, a struggle Gelli shared.

Collaborating closely with Gelli’s family, we created a visual brand and strategy that paid tribute to Gelli as an individual. This included a personalized font mirroring Gelli’s handwriting, along with brand messaging and visuals. The creation of a new website has also contributed to expanding their outreach beyond their local community.

Services

Branding
Strategy
Messaging
Web Design