In the year leading up to their opening, we worked on brand positioning and brand strategy for the brewery to help set them up for success in their launch and beyond. While “Rooted in Jax” became the overall message, they are deeply rooted in the Murray Hill neighborhood, and they are a place where locals and visitors can step into and feel at home. We delivered a bright, friendly, and comfortable brand image to match the brewery’s welcoming environment for their customers.