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Quick tips and tricks for enhancing your digital marketing.
Marketing has always been about connecting with your audience in the right place at the right time. Today, that means you need to meet them where they are already spending time: in the digital world. With the average individual seeing over 10,000 advertisements in a single day, how do you ensure your brand stands out?
The purpose of this post is to give you a few tips and tricks on how to easily enhance your digital marketing, social media interaction & digital brand presence.
Email marketing
Everyone uses email. Which is why email marketing has been one of the longest used digital marketing efforts. The benefit of email marketing is it allows you to deliver targeted messages to an already engaged audience.
Platforms such as MailChimp, CleverReach, ActiveCampaign, Mailer Lite make it easy to build, send, and advertise to customers through personalized email campaigns. Here are a few tips to make a strong, and well-designed email campaign that increases brand engagement.
TIPS
Use an attention-grabbing subject line
Strong preview text
Keep paragraphs short: one main idea per paragraph.
Use bullets and subheadings
Use lots of imagery to grab attention quickly
Avoid all caps and repetitive exclamation points – reads similar to spam emails
Know your audience and write what matters to them
Get personal, let readers get to know you and your company
Send at a frequency rate that allows you to create quality content: 1-2 each month
Promote an action
Social media
Social media is the number one daily activity among Americans. By presenting a brand consistently across all social platforms, brand revenues can increase by up to 23% and are 3.5x more likely to be recognized. This makes social media a very powerful digital tool. But with all the platforms, each of their different features, and all of its users, social media can be an overwhelming feat. However, if it can make even an egg famous, it can open great doors for your small business! Better than social-fame, it has the potential to find, connect, and build relationships with your current, and future customers.
TIPS
Define your goals for each platform
Learn about your target audience: know what they care about and what social networks they use
Select your social platforms wisely: You don’t need to be on all platforms, only the ones that reach your target audience, quality counts
Strategize: document and plan social posts ahead of time
Create a content theme to provide your audience with a unified experience
Prepare a list of hashtags for different platforms
Make sure it covers your primary events, features and campaigns
Connect emotionally through storytelling: this can be accomplished with the help of graphics, videos, motion, etc.
Treat each social channel uniquely: consider who is using what platform and its specific functions
Create a Social Media Content Calendar
One of the best ways to keep track of social media platforms, their goals, and their content is through the use of a social media content calendar. This tool allows you to organize and publish all your content timely, efficiently, and keep on track with your goals.
Content calendars also help improve team collaboration and give a more in-depth understanding of what works for your brand and what doesn’t.
Using GIFs and motion
What are GIFs, Stickers and GIPHY?
A GIF is a small animated image that loops its action. GIFs & stickers are often used on Instagram stories, Facebook stories, and Facebook. They display your brand and products better and are a great way to grab the attention of your audience because they are easy to consume, take very little time, and offer a call-to-action capability. GIPHY is an online platform to upload your GIFs & stickers to that connects to social media platforms.
Instagram also offers Boomerang as a way to create loops that are similar to GIFs. This format also increases the likelihood that the audience you are looking for will stop and watch the pic as well as share it with their circle over static content.
Movement is eye catching it is a high trending form of digital marketing. Humans are storytelling creatures and our brains soak up a good story like a sponge. With motion graphics, not only can you introduce a product, but you can turn it into a memorable story, tell the history of your company, or teach something new. The possibilities are truly endless and just plain fun!
