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Building a strong brand.

 

 

The Harkin Institute

The Harkin Institute is a non-profit, non-partisan organization that aims to improve the lives of all Americans by giving policymakers access to high-quality information and engaging citizens as active participants in the formation of public policy. We have helped this great organization build a vibrant and strong brand.

Reflecting a promise kept.

818 developed a brand and supporting material that reflects this promise and the Institute’s four focus areas: people with disabilities, retirement security, health, wellness and nutrition, and labor and employment. We also created several collateral templates for staff at The Harkin Institute to update for their use.

Clean and crisp branding.

A powerful color palette that captures the audience and a timeless logo make their communications look professional but modern. Our work includes overall brand development, brand standards, identity system, copywriting & strategy messaging, marketing brochure, folder, digital newsletter template, direct mail, collateral, white paper templates, website design & development