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American Business Women’s Day

American Business Women’s Day

EMPOWERING BUSINESSWOMEN
#SMALLBIZSALUTE
The Empire is honored to be featured at the Iowa Secretary of State this month to celebrate American Business Women’s Day. September 22nd highlights the American Business Women’s Association’s mission statement, which is “to bring together businesswomen of diverse…

Iowa Beer Picks Right Now

Iowa Beer Picks Right Now

THE BEST IN THE STATE
(FROM THE EXPERTS)
The 818 team loves good beer, and breweries around our beloved state are pumping out some quality brews you must try. Tabulating the greatness going on in Iowa is getting more difficult with the speed of new releases, but we were up to the challenge.

Goldman Sachs 10,000 Small Businesses Program

Goldman Sachs 10,000 Small Businesses Program

WE HAVE A GRADUATE!
We have a reason to celebrate around the empire — one of our fearless boss ladies has graduated from a rigorous program here in Iowa. Melissa applied for The Goldman Sachs 10,000 Small Businesses program to gain practical business education, to get…

Combatting Can Color Catastrophes

Combatting Can Color Catastrophes

FROM CONCEPT TO SHELF.
Many of you are familiar with what Pantone® Swatches are and have likely used their color books for color matching, but did you know that color matching for direct-printed beverage cans works MUCH differently? Because the printing method and substrate for…

How To Make A Room Feel Larger Using Color Theory

How To Make A Room Feel Larger Using Color Theory

COLOR IS POWERFUL.
There are many things to consider when picking out colors for your space. “What colors will match my existing furniture? How can I use color to complement the carpet, tile, or wood flooring? Will a lighter color make it more difficult to wipe off the…

Text Spacing: Why You Can’t Always Trust Kerning

Text Spacing: Why You Can’t Always Trust Kerning

MAKING TEXT LOOK RIGHT.
One of the most important terms you should have in your typographical repertoire is kerning—the adjustment of space between two individual letters. You can adjust the kerning in a graphic program like Adobe Photoshop, Illustrator, or InDesign by…

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515-805-5239