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5 Reasons Why You Shouldn’t DIY Your Logo

5 Reasons Why You Shouldn’t DIY Your Logo

THE LOGO OF YOUR DREAMS.
While your logo isn’t the only part of your brand, it’s an essential part of your brand and your brand’s story; it definitely should be taken seriously. Many people will skip the professionals and try to create their own in an effort to cut costs…

Design Camp 2019

Design Camp 2019

FINDING INSPIRATION IN THE NORTH WOODS
Last weekend, the 818 team traveled up to Brainerd, Minnesota to attend the 39th annual AGIA MN Design Camp, and brought back freshly inspired souls and new creative intelligence. This year the organizers packed a punch with the amount of diversity in keynote speakers and workshop leaders!

American Business Women’s Day

American Business Women’s Day

EMPOWERING BUSINESSWOMEN
#SMALLBIZSALUTE
The Empire is honored to be featured at the Iowa Secretary of State this month to celebrate American Business Women’s Day. September 22nd highlights the American Business Women’s Association’s mission statement, which is “to bring together businesswomen of diverse…

Iowa Beer Picks Right Now

Iowa Beer Picks Right Now

THE BEST IN THE STATE
(FROM THE EXPERTS)
The 818 team loves good beer, and breweries around our beloved state are pumping out some quality brews you must try. Tabulating the greatness going on in Iowa is getting more difficult with the speed of new releases, but we were up to the challenge.

Goldman Sachs 10,000 Small Businesses Program

Goldman Sachs 10,000 Small Businesses Program

WE HAVE A GRADUATE!
We have a reason to celebrate around the empire — one of our fearless boss ladies has graduated from a rigorous program here in Iowa. Melissa applied for The Goldman Sachs 10,000 Small Businesses program to gain practical business education, to get…

Combatting Can Color Catastrophes

Combatting Can Color Catastrophes

FROM CONCEPT TO SHELF.
Many of you are familiar with what Pantone® Swatches are and have likely used their color books for color matching, but did you know that color matching for direct-printed beverage cans works MUCH differently? Because the printing method and substrate for…

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