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Combatting Can Color Catastrophes

BY MELISSA CARLSON 

FROM CONCEPT TO SHELF.

Many of you are familiar with what Pantone® Swatches are and have likely used their color books for color matching, but did you know that color matching for direct-printed beverage cans works MUCH differently?

Because the printing method and substrate for aluminum is so different from paper, there are limitations for direct-printed cans (commonly referred to as 2-piece cans). At 818, we own an INX 2-Piece Metal Color Catalog and utilize it for our clients throughout our design process. The color catalog tool helps us determine 2-piece can color selections more efficiently which results in faster lead times for our clients and their product out in the market quicker.

WHAT IS INX?

Many of you are familiar with what Pantone® Swatches are and have likely used their color books for color matching, but did you know that color matching for direct-printed beverage cans works MUCH differently?

Because the printing method and substrate for aluminum is so different from paper, there are limitations for direct-printed cans (commonly referred to as 2-piece cans). At 818, we own an INX 2-Piece Metal Color Catalog and utilize it for our clients throughout our design process. The color catalog tool helps us determine 2-piece can color selections more efficiently which results in faster lead times for our clients and their product out in the market quicker.

If you have two rooms of unequal size, you can use color to balance out the space and create a transition that pulls the two spaces together. By gradually using lighter colors as you move into a smaller space, you create the appearance of an expanding space and negate that shrinking feeling.

By using lighter colors on the ceiling and floor of a room, you make the room appear taller and brighter. But you don’t have to sacrifice a colorful room like the left example below. You can use a dark, saturated color for the walls of a room and pair it with a lighter ceiling and floor to keep the space looking tall and open.

5 TINY TIPS

Warm hues and high intensities are said to be visually active and stimulating.
Cool hues and low intensities are more subdued and relaxing.

Light values tend to be cheerful. Middle values tend to be undemanding.
Dark values tend to be somber.

Deep cool colors appear to contract. Light warm colors tend to expand and increase the apparent size of an object, especially when seen against a dark background.

Bright, saturated colors and any strong contrasts attract our attention. Grayed values hues and middle values are less forceful. Contrasting values make us aware of shapes and forms. Different hues and saturations can also define shape but if they are too similar in value the definition will be less distinct.

Light values, cool hues and grayed colors appear to recede and increase apparent distance. Warm hues appear to advance. Dark values and saturated colors suggest nearness.